Miller Formless Co. welcomes Darick L. Franzen as Vice President of Business Development – North America. The position will focus heavily on building and maintaining relationships with new prospective customers that result in product sales. Building new client relationships and new market share opportunities across the US. Duties will include research, analysis and generation of brand awareness throughout the US. Work with and participate in helping the existing sales team be successful. Implement new public relations and marketing strategies that will generate new opportunities and expand brand awareness for MFS. Identify and develop relationships with industry professionals to generate new business opportunities.
Darick’s responsibilities will include attending trade shows and other associations’ meetings to stay abreast of market conditions, competition, and establish relationships that help nurture brand awareness across all segments of the North American infrastructure industry.
Before joining Miller Formless, Darick was responsible for Business Development and Estimating at Schroeder Asphalt.
In his own words, “The impact MFS has on this industry has already been established. My role is to continue to tell the story and find ways to get it out deeper into the market. The products we manufacture are proven and we continue to be industry leaders, however, we need to continue to be innovative and find ways to help contractors be successful. My hopes and goals are to be someone that helps tell that story and helps drive brand awareness across the US.”